I started my business dreams back in 2011 when I decided to get my Home Staging Certification. Not knowing where it would lead me, I believed in the process of staging and wanted to help Sellers and Realtors get the most for their properties.
I remember when I got my very first staging job - I couldn’t believe it. It was a lead I found from a response on
Twitter (!) from a General Contractor who was managing the estate of a home in the Ritz-Carlton Trump National residences in Jupiter. I could not believe that having just embarked on this new business venture that this would be my first inquiry! Fast forward 12 years and I’ve seen a lot of different (and very successful!) staging projects. I’ve provided consultations for Realtors, taken over gut renovations for investors, and supported clients in the journey of selling their home.
Some tips I share with both Sellers and Realtors when I’m presenting their staging strategy checklist are to focus on the strengths of the home, provide good lighting, and most importantly - make your property memorable for a positive reason. Obviously you need to declutter, deep clean, and depersonalize! Home staging is attainable for everyone - you don’t need to spend a fortune, you just need to be aware of small details and take the time to make the effort.
The National Association of Realtors (NAR) provides amazing stats to back up the success that staging brings to a listing
58% of buyers' agents cited that home staging had an effect on most buyers' view of the home most of the time.
81% of buyers' agents said staging a home made it easier for a buyer to visualize the property as a future home.
23% of sellers' agents said they staged all sellers' homes prior to listing them for sale.
It was most common for sellers' agents to use a staging service (24%).
Staged homes sell 88% faster and for 20% more than non-staged homes.